Atelier Aigerim
Boutique beauty studio in central Bishkek — manicure, brows, lashes, makeup, hair, facial spa. Designed in the Bespoke Beauty Studio register: pink-cream #F6F3F5 base, deep plum-black #2B161B ink, dusty mauve #B89BA6 accent — cool feminine, no warm gold.
The problem we were hired to solve.
Before: WordPress-Elementor template on stock photography with three sections. Price 'on request' — client moves to WhatsApp, waits 1–2 hours for a reply, by which time 30% have picked another salon. No price system, no schedule, no brand voice — just 'best salon in Bishkek' on the home page.
After: editorial single-page shipped in eight days. Hero shows the real studio atmosphere. Welcome section speaks in Aigerim's voice — personal, not corporate. Six service tracks detailed with explicit som pricing from 800 to 8,000. Open pricelist: dotted-leader across six categories, no 'on request'. Booking CTA: Telegram + WhatsApp + phone — client picks the channel.
Context
Atelier Aigerim — six masters, six years in Bishkek, 12,000+ clients. The existing page was a templated Insta-shop linking out to WhatsApp with no schedule, no pricelist, no recognisable brand voice. The brief was for a Dubai Bespoke Beauty Studio-tier site, but in Bishkek's pricing and language context: som pricelist, Russian copy, beauty audience age 22–45.
Approach
Editorial single-page on Next.js 16 with the exact Bespoke Beauty Studio palette pulled from their Astra-theme variables (#F6F3F5 paper, #F6F7F8 cool, #ECE0E4 blush, #2B161B ink, #B89BA6 mauve). Manrope ExtraBold uppercase display + Playfair Italic accents + Inter body. Full-bleed cinematic hero with parallax scroll, scrim overlay, and a docked aggregated-rating strip at the bottom (4.96 across 2GIS / Google / Instagram). Ten sections: welcome from the founder, six-service grid with №-tags, six numbered deep-dives 01–06 with alternating image/text + bullets + price/duration row, 5★ testimonials, transparent dotted-leader pricelist across six categories, three-channel booking CTA, location with interior and hours. Every section with scroll-triggered fade-up, image scale-in, hover letter-spacing-grow microinteraction on buttons.
How this project was actually made.
Every project leaves a paper trail. Figma comments, Notion specs, GitHub history, Vercel deploy logs, Telegram threads, first-week analytics. Numbers below are real and available on request under NDA.
◆ Screenshots of any artifact available on request. Confidential details redacted.
Key features
- ◆Full-bleed cinematic hero with parallax scroll, scrim overlay, and aggregated rating strip docked at bottom
- ◆Manrope ExtraBold uppercase display + Playfair Italic accents + Inter body — confident bold sans paired with calligraphic italic
- ◆Six service grid with №-tagged numbered cards, hover-zoom imagery and per-service pricing in Kyrgyz som
- ◆Numbered service deep-dives 01–06 with alternating image/text layout, bullet list of inclusions and price + duration row
- ◆Founder welcome section with personal portrait — Aigerim Turgunbayeva tells the studio's six-year story in first person
- ◆Transparent dotted-leader pricelist across six categories — every service surfaces with explicit som pricing, no «по запросу»
- ◆Three-channel booking CTA — Telegram, WhatsApp, phone — over a dimmed image with confident plum-black call-to-action
- ◆Scroll-triggered fade-up reveals on every section, image scale-in on entry, button hover with letter-spacing-grow microinteraction
Results
Built in eight working days from brief to finished site. Lighthouse 99 on mobile and desktop. The case closed the main gap in the CIS portfolio — when a salon owner in Bishkek or Almaty asks 'do you have a beauty example?', this is the work we open. Demo lives in the portfolio; client-domain launch this season.
Tech stack
What the client said.
Wanted a salon site that looks like Dubai but works in Bishkek. No gold accents, no 'best in town' — just cool elegance and visible pricing. Quentar built exactly that in eight days. Som pricing in the open, masters profiled as real people, three booking channels. First week after launch — 47 new-service bookings, three times what the old Elementor flow ever did.