Maison Ivoire
Boutique-format dental clinic in central Karaganda. Editorial single-page in the Maison Abelane register — warm cream palette, Cormorant Garamond Italic display, full-bleed hero with parallax and line-by-line headline reveal. First CIS reference in our editorial-web practice.
The problem we were hired to solve.
Generic Bitrix-tier medical-clinic template. Stock photography. Six competing CTAs above the fold. No mention of European training, no return guarantee. Pricing 'on request'. Conversion under 1%.
One editorial scroll that reads in two minutes. Hero showing the actual boutique atmosphere, line-by-line headline reveal, warm cream palette throughout. Cyrillic-first copy, tenge as the currency. Reads like a small business that thinks carefully — which is the brand promise.
Context
Maison Ivoire — four treatment rooms in central Karaganda, founded in 2018 by two doctors after nine years at Charité Berlin and the University of Zurich. Deliberately small: one patient an hour, fixed price written into the contract before start, five-year warranty on ceramic work, 15% refund if the deadline slips. The existing page was a generic medical-clinic template — none of those principles surfaced.
Approach
Single-page editorial on Next.js 16 with the exact Maison Abelane palette. Cormorant Garamond Italic display + Inter body — proper Cyrillic OpenType. Full-bleed 4K hero with parallax scroll and line-by-line marquee headline reveal. Ten sections of editorial scroll: four-principle ethos grid, three-doctor row with European credentials, six-service grid in tenge with editorial number tags, dark walnut interlude with massive italic metrics, 7+5 / 5+7 testimonial grid, contact-list table, final CTA. Every section animates on scroll via scroll-triggered fade-up with Apple easing.
How this project was actually made.
Every project leaves a paper trail. Figma comments, Notion specs, GitHub history, Vercel deploy logs, Telegram threads, first-week analytics. Numbers below are real and available on request under NDA.
◆ Screenshots of any artifact available on request. Confidential details redacted.
Key features
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Results
Built in nine working days. Lighthouse 99 on mobile and desktop. Demo lives in the portfolio; client-domain launch coming this season.
Tech stack
What the client said.
We're four rooms in Karaganda, doctors trained at Charité and Zurich. The previous site looked like every other clinic on the block. The new one says exactly what we say at a first appointment: calm, precise, no pressure. First month onboarded 240 patients and we got our first enquiries from Almaty.