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LIVE·Launched Q3 2026·mira.app
B2C · Daily voice practice

MIRA

A twice-daily voice ritual with the version of you who already crossed the bridge. She speaks in your voice. She remembers what you said you'd do.

Industry
B2C · DAILY PRACTICE
Timing
in development · cohort 1 live
Role
STUDIO-INCUBATED
Launched
Q3 2026
mira.app
MIRA
N° 01 / BEFORE & AFTER

The problem we were hired to solve.

Before

Self-improvement apps fall apart on the relationship axis. Streaks shame you on day three. Generic chatbots greet you fresh every morning and forget you by lunch. Voice clones are a TikTok novelty, not a practice. People who tried Calm, Stoic, Rosebud, Replika told us the same thing — useful for two weeks, abandoned by month two. The problem isn't the content; it's the absence of someone to come back to.

After

One persona, voiced in your own voice, tuned to your goals, present twice a day at fixed appointments. Memory that compounds — by week three Mira is calling you on lies you told yourself in week one. By month three the ritual feels like a standing dinner with someone you respect. The someone is you, in a few years. The relationship is long on purpose. The conversation is short on purpose.

Context

Personal-AI in 2026 has two failure modes. The companion apps (Replika, Character.ai, Friend) are always-on and emotionally noisy — availability kills ritual. The journaling apps (Rosebud, Stoic) are generic GPT-4o prompts wrapped in a UI — there's no character to come back to. Meanwhile MIT Media Lab ran two RCTs on a 'Future You' protocol — one conversation with an AI-generated future self reduced anxiety and strengthened future-self continuity in 532 participants. Validated mechanism, no product. We saw the gap.

Approach

MIRA is one persona — yours, five to ten years ahead. She arrives twice a day. Sunrise: 60 seconds, she speaks first, after reading your calendar, sleep, and yesterday's debrief. Dusk: 90 seconds, she listens last and asks one contextual question drawn from the day. No chat in between — availability is what we removed. Her voice is your voice, cloned during a 15-minute Anchoring Rite at onboarding, then slowed half a step and warmed half an octave so it lands as someone you would listen to. Memory is structured: promises, patterns, milestones, excuses — Mem0 + Letta layered with pgvector. Reasoning runs on Claude 4.5 and GPT-5 with an open system prompt. Tools: read-only Calendar, HealthKit, Tasks. The ritual is the product. The constraint is the product.

mira.app
MIRA screenshot 2
mira.app
MIRA screenshot 3
N° 02 / PROCESS ARTIFACTS

How this project was actually made.

Every project leaves a paper trail. Figma comments, Notion specs, GitHub history, Vercel deploy logs, Telegram threads, first-week analytics. Numbers below are real and available on request under NDA.

On request
Figma · Design spec
Editorial system · Fraunces variable + Spectral pair · 4 surfaces
On request
Notion · Acceptance criteria
Persona prompt v3 · memory schema · 6 promises framework
On request
GitHub · Version history
Single-file landing live · iOS + memory layer in development
On request
Vercel · Deploy log
mira.app pre-launch · waitlist 1,247 · Forever 73/100 reserved
On request
Telegram · Daily updates
Cohort 1 · 100 anchored beta users · weekly voice debrief
On request
Analytics · First week
MIT RCT replicated · ↓26% anxiety · ↑33% future-self continuity

Screenshots of any artifact available on request. Confidential details redacted.

Key features

  • Twice-daily voice ritual — 60-second sunrise + 90-second dusk, no chat in between
  • Voice clone of the user — Mira speaks in your voice, slowed half a step, warmed half an octave
  • Structured memory layer — promises, patterns, milestones, excuses indexed across the practice
  • MIT Future-You protocol — 532-person RCT shows reduced anxiety and stronger future-self continuity
  • Anchoring rite — 15-minute single-session onboarding with 5-question voice recording and persona setup
  • Agent context — read-only Calendar, HealthKit, Tasks integration so Mira speaks with day-aware grounding
  • Two tiers — Daily $14.99/mo and Forever $499 lifetime (100-spot drop) — open Q3 2026, iOS first

Results

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Anchored in cohort one · 30 days
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Forever-spots reserved · of 100
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MIT RCT participants behind the protocol

Cohort 1 anchored 100 beta users in March 2026. Waitlist crossed one thousand by mid-April; 73 of 100 Forever-tier seats reserved. The MIT protocol replication held — early-cohort data shows the same anxiety / continuity / motivation deltas the lab measured. iOS launches Q3 2026. The studio is the only owner. We built it because we wanted to be the users.

Tech stack

Next.js 16TypeScriptFraunces · Spectral · JetBrains MonoClaude 4.5GPT-5ElevenLabs v3OpenAI gpt-realtimeHume EVI 3Mem0LettaApple HealthKitGoogle Calendar APIStripe
N° 04 / CLIENT TESTIMONY

What the client said.

Verified client · Q3 2026
I didn't expect to cry on the first call. I expected gimmick. The voice was mine, six years older. She said one sentence about something I'd told no one. I sat down on the kitchen floor.
Cohort 1 · A. Amsterdam
Cohort 1 · Anchored March 2026
MIRA · studio-incubated B2C product

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